iCgraph Events

Project overview

On 20 November 2024, around 200 delegates from the UK and Libyan business communities gathered at the Thistle Hotel Marble Arch, London, for the Business Fair Libya—an event hailed as a milestone in strengthening UK–Libya commercial cooperation. Organised by the Arab British Chamber of Commerce (ABCC) in partnership with the Libyan Businessmen Council (LBC), the fair brought together over 80 Libyan business leaders and investors to explore opportunities in sectors including energy, finance, infrastructure, tourism, healthcare, and education. The programme featured four expert-led sessions, networking opportunities, and product showcases, all designed to foster partnerships and highlight Libya’s growing potential as a trade and investment destination.

Our Approach

As the event communication and on-site support partner, iCgraph delivered a complete suite of creative and operational solutions. We managed event promotion through tailored social media campaigns and targeted email outreach to maximise delegate engagement. Our team designed and produced impactful stage visuals, slide decks, and branded on-site materials to ensure a consistent and professional look. On the day, we oversaw event branding, coordinated visual displays, and provided real-time support to ensure each session flowed smoothly and met the high standards expected of an international business gathering.

The Venue

Thistle Hotel Marble Arch

Located in the heart of London’s West End, the Thistle Hotel Marble Arch offered a prestigious and convenient setting for the Business Fair Libya. With its spacious conference facilities, modern amenities, and prime location just steps from Oxford Street, the venue provided an ideal environment for high-level discussions, networking, and exhibitions. Its central position made it easily accessible for both UK-based and international delegates, contributing to the event’s strong attendance and vibrant atmosphere.